the interactive bit...

Fully interactive pop-up-book website... users undergo an online treasure-hunt to find the "essences" of each of the Playstation3's benefits. If they find them all, they go into a prize draw to become a character in a playstation game. Cool, huh? We didn't win the business, you can't win em' all... They said the idea was "too big." Fine by us. Designer: Mark Bennett