The polarization of creative opinions, the stigma, and the line - an essay on creativity and advertising.

Conditions of Entry

This is Living: Playstation3: website

the interactive bit...

Fully interactive pop-up-book website... users undergo an online treasure-hunt to find the "essences" of each of the Playstation3's benefits. If they find them all, they go into a prize draw to become a character in a playstation game. Cool, huh? We didn't win the business, you can't win em' all... They said the idea was "too big." Fine by us. Designer: Mark Bennett

London Underground: A cash-cow in a bottle

Hand out free water-bottles during the summer-sauna-season and use them as ad space. Who knows, maybe even spend the money on developing a proper cooling system?

Budweiser: "Goldfish"

Photographer: Peter Beavis.

Nicorette: Prepare for winter

Brompton foldable bikes: Ambient idea

Bicycle lanes running into and through the tube.

Spam: Another bad-sounding good idea

Pretty fond of this spot. Trying to find a director to shoot it at the moment.

Honda Sports ATV Campaign

This years Honda Sports ATV campaign. A real treat to work on. Designers: Katherine Hills and Mark Bennett (lovely folk, they are) Just nominated for DMA "Best Press" ...our first award, (it's a nice feeling being acknowledged, for sure.)

Another lovely bit of work for Honda: The one client who refuses to be presented "safe options" (clearly they can see something the rest don't) Illustrator: Kerry Roper

Old Janx Spirit

Song inspired by Douglas Adams: Hitchhikers Guide to the galaxy. Performed naked in a pubic park. Turn up the volume, and lend an ear to the cosmic "one hit wonder" that is: "Old Janx Spirit".

"Balloon":Teaser Animatic

New short film we're shooting about growing up, this is the start of the animatic, will update it's development.

REAL RELIGIOUS MEN

"A must watch, a triumph of modern cinema" - Empire magazine

Ministry of Sound: The Musical

Chronicles the take-off of the rave scene, right through to today. Audition for the cast "European Bob" “Smokey” “Dave” etc. online via uploads. Watch this space for the script...

You spend three years of your life on the toilet. Don't waste it...

An idea to shift toilet paper. Each pack comes with a magazine supplement, so you're not just buying loo roll, you're buying a good read. Sell it like a magazine.